Category: Archive

Archived material from historical editions of The Generator

  • Welcome to the Ebono Institute

    Clear thinking allows organisations to state their aims simply, plan quickly and implement effectively.
    Clear communication brings in the business and helps you close profitably.
    Powerful results flow from robust, simple systems that deliver the results you need.

    Visit Ebono PL

  • Nuclear power PR push begins

    by Jonathan Leake and Dan Box  

    In the plush surroundings of the Army & Navy Club on London’s Pall Mall,
    Mike Alexander, chief executive of British Energy, was holding court.
    Assembled before him were more than a hundred leading figures from the
    UK’s energy industry – all there at the behest of the Energy Industries Club,
    an industry body that keeps its membership secret.

    The point of the event, held just a few weeks ago on March 15, was to hear
    a keynote speech, to be delivered by Alexander, with the title "UK Nuclear
    Energy: fuel of the future?" It was not, however, a purely private affair.
    Around the room were a selection of top opinion formers: analysts,
    corporate traders and members of the media. The journalists could not
    report the event directly – the invitations were based on so-called Chatham
    House rules, meaning it was for "background use only". What they were
    meant to take home was a message: nuclear power is coming back.

    Alexander’s speech itself was simple. Within the next 20 years, he said,
    Britain’s nuclear power stations will come to the end of their operating lives.
    To meet the country’s climate-change targets, they must be replaced with
    some form of power generation that does not produce the greenhouse gas
    carbon dioxide. Anywhere else, that line might have prompted some sharp
    questions. But for Alexander, whose company owns two-thirds of Britain’s
    nuclear power stations, the audience was an unusually receptive one – and
    not just because of the fine wines.

    They laughed at his mockery of the nuclear-waste problem: his plants
    produced a trivial volume of waste, equivalent to 24 double-decker buses a
    year, he said. A ripple of "hear, hears" greeted his suggestion that the next
    generation of reactors would produce half that waste and a lot more power.
    And when he cracked a couple of jokes about windpower, gusts of raucous
    laughter went round the room.

    Taken on its own, it might have seemed like just another business lunch. For
    some of the guests, however, the proceedings were a little familiar. They
    had heard the same arguments and met the same people at a series of
    other events in the past few months. It was all part of a carefully planned
    strategy. From being a piece of history, the nuclear industry – a fading
    dinosaur that has wasted billions and left a toxic legacy that will cost billions
    more – is pushing itself back into the headlines, rebranded as the only
    source of the cheap, secure and clean energy demanded by modern Britain.
    The real "green" alternative…

    On March 23, just a few days after the Army & Navy Club event, some of
    Britain’s most senior business journalists found themselves invited for
    breakfast at the discreet St Stephen’s Club in Westminster.

    Their host was Amec, one of Britain’s leading engineering companies, and
    the menu of speakers was even more select. David King, the government
    chief scientist, Brian Wilson, the former energy minister, and Dipesh Shah,
    chief executive of the United Kingdom Atomic Energy Authority, each spoke
    about how Britain needed nuclear if it was to stop the lights going out. Again
    the meeting was on Chatham House rules, but this time Wilson confirmed
    what took place. "The industry has been working together to push nuclear
    power up the agenda recently," he said. "The growing interest in climate
    change and security of energy supply – plus the election – meant the time
    was right."

    Nuclear power had been in the news earlier this year, but only sporadically.
    It was after these and other events that the articles turned from a trickle to a
    torrent – and suddenly nuclear was big news again. Nothing had occurred
    politically. There had been no reports, scandals, technical breakthroughs or
    new policies. What had happened was that a group of journalists had taken
    the bait offered them by a few canny public relations experts.

    It was a spectacular PR coup, but how had it happened and who was behind
    it?

    For those who were watching, the signs were there many months ago when
    some of the biggest firms in the nuclear business began a round of
    recruitment, taking on high-powered new media directors, political advisers
    and public affairs companies. Last October, British Energy appointed Craig
    Stevenson, formerly Monsanto’s top UK lobbyist, as head of government
    affairs. Then, in December, BE enlisted Helen Liddell, the former energy
    minister, to provide "strategic advice" on a short contract for a fee of roughly
    £15,000 (Liddell has since been made Britain’s ambassador to Australia). All
    this was on top of the £1million BE paid to another PR firm, Financial
    Dynamics.

    Meanwhile, the Nuclear Decommissioning Agency, the new public body
    charged with cleaning up the mess from Britain’s previous nuclear program,
    poached Jon Phillips, Heathrow Airport’s head of communications. He will
    cost well over £70,000 a year, and will have a deputy and nine other press
    officers working under him. But Phillips was the man who led the British
    Airports Authority’s successful campaign for a fifth terminal at Heathrow
    despite furious public opposition. The nuclear industry needs people with
    that kind of track record.

    At the same time, Nirex, the waste disposal body that became independent
    of the nuclear industry last month, has taken on the Promise public relations
    firm to promote a multimillion-pound rebranding and renaming exercise (this
    is on top of an existing contract with Good Relations). And last year the
    UKAEA employed Grayling Political Strategy to help raise its profile.

    All this activity, documented in trade magazines such as PR Week, shows
    that in the year or so before the general election, the nuclear industry slowly
    but surely put together a classy public relations act. And it was not just
    targeting politicians and the media.

    In briefings around the City of London, the energy companies have been
    scaring the captains of British industry silly with warnings of how half
    Britain’s generating capacity – coal as well as nuclear – will have to shut
    down by 2020. They did not have to exaggerate. The widely shouted fact
    that all but one of Britain’s nuclear plants will have to shut by 2023 has
    obscured the similar fate awaiting most of the country’s coal-fired stations,
    which produce 36 per cent of the nation’s power. They will close because
    the EU’s Large Combustion Plant directive will set efficiency and pollution
    standards that most cannot possibly meet when it takes effect in 2008.

    For the nuclear lobby, Britain’s increasingly desperate energy outlook
    presented a golden opportunity. Over the past six months, the result of the
    industry’s PR drive has been a significant change in the mood of major
    corporations towards nuclear power.

    Politicians were carefully targeted, too. For example, the Nuclear Industry
    Association, the trade association for British nuclear companies, has
    secured for itself a role running the secretariat to the all-party parliamentary
    group on nuclear energy. As the election approached, its seminars became
    increasingly apocalyptic – warning that if the government did not embrace
    nukes soon it would be just a few years before the lights started winking out,
    with Labour assured a place in history as the party responsible.

    Keith Parker, chief executive of the NIA, confirms that the industry carefully
    co-ordinated and exploited the build-up to the election. "We discussed these
    things a lot," he said, "and we did see the election as an opportunity. There
    were several other things coming at the same time, such as the
    government’s review of renewables [due out in June]. It gave us a good
    chance to raise the profile of nuclear power."

    The campaign co-ordinated by the NIA was designed to focus not on the
    historically dubious benefits of nuclear power but on the shortcomings of all
    the alternatives. Windpower and other renewables were "intermittent and
    unreliable"; a switch to gas meant relying on "dodgy" foreign exporters; and
    coal was simply primitive. But the campaign was also carefully finessed:
    none of the rival energy sources was dismissed outright; instead, the
    lobbyists stressed the need for a mixture of generating capacity – with a
    revived nuclear industry at its heart.

    Civil servants at the Department of Trade and Industry also saw the election
    as a chance to promote nuclear power. A few days after May 5, a
    confidential DTI briefing paper arguing the case for nuclear energy was
    leaked to the Sunday newspapers. Written by the director general of the
    department’s energy group, Joan MacNaughton, for the incoming Secretary
    of State for Trade and Industry, Alan Johnson, it said: "The case for looking
    at the nuclear question again quickly is that if we want to avoid a very sharp
    fall in nuclear’s contribution to energy supplies (some fall is certain and has
    already begun), we should need to act soon given the long lead times (10
    years?) in getting a new nuclear station up and running."

    As leaks go it was audacious, blatantly aimed at ambushing Johnson before
    he had even read his brief, let alone mastered it. But it was also the
    culmination of a pattern of briefings in which senior DTI officials have tried to
    swing the nuclear debate their way. At an international energy conference in
    Paris last June, the director of the DTI energy strategy group, Adrian Gault,
    laid out the department’s vision of how Britain would get its electricity by
    2050 and still cut greenhouse-gas emissions. Fundamental to that vision
    was that nuclear energy would be producing up to half the country’s power.
    Gault’s Paris speech was delivered behind closed doors, but soon made its
    way onto the front pages of the UK’s national newspapers. His pro-nuclear
    message has since been reinforced by the DTI’s highest-profile
    personalities. The week after the election, David King was openly saying
    that, in order to hit Britain’s climate-change targets, "we need another
    generation of nuclear-fission stations".

    The DTI’s commitment to building a new round of nuclear plants goes back
    a long way and extends much further than mere speeches and briefings. In
    2001, the DTI nuclear industries directorate signed up the department and
    Britain to taking part in an international consortium to build the next
    generation of nuclear reactors. Whichever designs are chosen they will
    almost certainly be built by an American or British company.

    For the UK (and the DTI) a nuclear revival would mean billions pouring into
    science faculties and engineering companies.

    This prospect could help explain the growing interest being taken in the
    nuclear debate by august bodies such as the Royal Society, the Royal
    Academy of Engineering and the Institution of Civil Engineers, which have
    also been discreetly lobbying the government to look again at nuclear power.

    Last year the RAE put out a paper on electricity prices suggesting that new
    nuclear plants could produce power far more cheaply than even coal. For
    those with long memories, it was reminiscent of the "power too cheap to
    meter" promise made by Walter Marshall, one of the architects of Britain’s
    atomic reactor program in the 1950s. But, tellingly, the RAE has also told the
    government that it must create a market for nuclear by ensuring the "long-
    term stability of electricity prices". This is shorthand for the nuclear industry’s
    real agenda: a new system of subsidies to ensure it is never again exposed
    to the chill winds of a free market. The industry even has a name for it: the
    Security of Supply Obligation.

    This is what will lie at the heart of the next big lobbying push – ensuring the
    obligation (to pay) falls directly on consumers.

    Ian Fell, an RAE fellow and former professor of energy conversion at
    Newcastle University who now works as a consultant to the government and
    industry, has trodden the corridors of power at the DTI many times. As an
    eminent insider, he is well placed to have the last word on the nuclear charm
    offensive.

    "There isn’t exactly a conspiracy to bring it up the agenda," he says, "but in
    the past few months civil servants have been saying [to] wait till around the
    election, because that’s when nuclear power would become a big issue
    again.

    "It happened as they predicted."

    Jonathan Leake is the Sunday Times environment editor.

    Dan Box writes on energy for the Sunday Times.

  • Painter fails bail hearing

    Mirsad Mulahalilovic, charged under terrorist legislation with intent to manufacture bombs, made a second unsuccessful application for bail on 10 April, after hundreds of audio and video files celebrating terrorism were discovered … more

  • Minister mouths support for wind

    Ministerial support is key: Chief Executive of the Australian Wind Energy Association, Dominique La Fontaine, welcomed the Minister’s comments and said the industry has already developed a national code in the form of Best Practice Guidelines and a national accreditation program simply needs the Minister’s support to be put in place.

    Wind more than just a fringe power: "It is vital that we move quickly so the wind power industry can enjoy the government support and commercial backing it needs to become more than a fringe player in Australia’s electricity system,” La Fontaine said.

    Wide acceptance but pockets of opposition: “Auswind believes extensive and sensitive community consultation is a key to the industry’s future success, but while polling regularly shows overwhelming acceptance of wind power among the public, it is a small but vocal minority who tend to grab the headlines.”

    Wind has proven itself: “Right now our industry provides the most cost competitive, grid connected, zero carbon emission energy technology available. It is proven and currently available for further deployment,” she said.

    Reference: Rob Clancy Phone: 0408 579 313, Email: rclancy@auswind.org
    http://www.auswea.com.au/auswea/projects/projects.asp

    Erisk Net, 11/4/2006

  • Japanese fast track Aussie gas

    100pc ownership: The company owns 100 per cent of the lchthys field, about 440km north of Broome in the Browse Basin, which is estimated to hold at least six trillion cubic feet of gas.

    $AU8.1bn development: Inpex sources told Japan’s Nikkei news wire the company was prepared to spend between Y550 billion and Y700 billion ($AU6.4 billion and $AU8.1 billion) developing the resource.

    Project to kick off in 2010: The company wanted to produce "a substantial volume" of gas from the project by 2012, Nikkei reported on its website. An Inpex presentation has the start date for the project at as early as 2010.

    Development partners sought: Inpex was looking for partners to help it fund the development and has reportedly approached international oil majors. The Japanese company would keep its leadership role, Nikkei said.

    No word sent to feds: A spokesperson for Federal Resources Minister Ian Macfarlane said the government had not yet been approached about the development. Inpex is already involved in a number of projects in Australia.

    The Courier Mail, 10/4/2006, p. 28

  • Welcome to the Ebono Institute

    Welcome to the Ebono Institute

    The Ebono Institute is dedicated to the application of clear thinking and communication.

    As a consequence of our approach we believe in logical government in the interests of the people. It is our observation that historically, wise rulers leave behind a legacy of vibrant culture and make a deeper historical contribution than despots.

    In this age, this means that we must support those organisations dedicated to reducing consumption and development in the long term interests of the planet and, more relevantly, civilisation. After all, the planet will survive regardless of humanity, we could well lose, however, much of the knowledge and culture that we have built up over the four short millenia since we settled down and began dividing labour between us.

    To that end, we support a range of local artists