admin /27 April, 2008
Consumer expectations on how food is produced have become unrealistic, according to the chief executive of the Australian Food and Grocery Council, and there will need to be a trade off if food prices are to be affordable in the future.
Dick Wells was a rural delegate at the 2020 summit in Canberra on the weekend, and said while consumers rule, there’s been “a disconnect” between them and the people trying to produce food and fibre under safe, clean, profitable conditions.
Mr Wells said experience shows, in other industries as well, that to underestimate the capacity of the community and community outrage, even though it may not be based on sound science and evidence, can make the operating capacity of an industry very difficult.