Kevin Rudd is too focused on being Mr Popular and needs to make unpopular decisions to win back the electorate, says Ross Gittins.
As I lay in bed one freezing morning lately I wished it would rain so I wouldn’t have to get up and go jogging. But it’s a free country – if I disliked the idea of going out into the cold so much, why didn’t I just stay in bed? Because I knew if I wanted to be fit there was a small sacrifice involved. I also knew that when I make an effort I feel better than when I don’t. All of us make similar decisions every day.
There’s no law against wanting to have your cake and eat it – which is just as well because people do it all the time. This, I suspect, is a big part of Kevin Rudd’s problem. When Tony Abbott began worrying people by branding the emissions trading scheme a great big new tax on everything and the public’s enthusiasm for action on climate change began to slip, Rudd assumed we’d all be quietly relieved when he dropped the idea.
Instead, he’s been amazed to discover that decision caused him to drop hugely in our esteem. Why? It’s just a case of us wanting to have our cake and eat it. We wanted to worry about what the trading scheme might do to our cost of living but we also wanted action to reduce climate change.

