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  • Daily update: Bernstein: 4 scary choices for utilities in face of solar onslaught

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    Daily update: Bernstein: 4 scary choices for utilities in face of solar onslaught

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    Renew Economy editor@reneweconomy.com.au via mail341.us2.mcsv.net Unsubscribe

    3:14 PM (16 minutes ago)

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    Four scary choices for utilities in face of solar onslaught, Why India’s dirty coal problem is bad news for Australia, China’s 14GW solar target challenged by policy uncertainty, What ‘wind turbine syndrome’ tells us about the future of cleantech, How China’s coal cap makes it a leader in tackling climate change, Mixed Greens: Home-grown solar thermal pilot launched, Are we halfway to market dominance for solar? And world solar power capacity increased 35% in 2013
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    RenewEconomy Daily News
    The Parkinson Report
    Can generators live off two hours of demand a day? And what if utilities actually tried to slow down the rollout of rooftop solar? If these are questions energy utilities are asking themselves in the current market environment, they may not like investment bank Bernstein’s answers.
    IPCC says China and other emerging economies will scale back fossil fuels to cut air pollution. This graph from new HSBC report explains why.
    Deutsche Bank questions China’s 2014 installed solar PV target, citing policy uncertainty, problems with project finance and implementation as hurdles.
    As new technology collides with human nature, myth and misinformation take hold. Fighting this means examining what drives people to reject science.
    Coal caps mean China may be doing more to tackle climate change than the EU and US.
    Solar thermal demo plant launched at a Newcastle pool; rooftop solar booming in Vic mortgage belt; two clean energy companies head down under.
    Solar is now around 1 percent of global electricity generation. But that might mean we’re further along than you’d think.
    With about 37,007 megawatts (MW) of solar PV power installed in 2013, world solar PV power
  • AN ESSENTIAL VIDEO RE-EXTREME WEATHER EVENTS – ‘THE YEARS OF LIVING DANGEROUSLY’

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    AN ESSENTIAL VIDEO RE-EXTREME WEATHER EVENTS – ‘THE YEARS OF LIVING DANGEROUSLY’

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    Andrew Glikson

    11:58 AM (8 minutes ago)

    to geospec

     

    THE YEARS OF LIVING DANGEROUSLY

     

    AN ESSENTIAL VIDEO RE-EXTREME WEATHER EVENTS

     

    http://www.youtube.com/watch?v=brvhCnYvxQQ&sns=em

     

     

     

     

     

    Dr Andrew Glikson

    Earth and Paleo-climate science

    Affiliations: Visiting Fellow, ANU School of Anthropology and Archaeology,

    ANU Climate Change Institute,
    ANU Planetary Science Institute

    Honorary Associate Professor, Geothermal Energy Centre of Excellence, The University of Queensland
    E-mail. W Andrew.Glikson@anu.edu.au; H Geospec@iinet.net.au

    Ph. W  02 6125 7476; Mobile 0439085833; Ph/fax H  02 6296 3853
    mail: P.O. Box 3698 Weston A.C.T. 2611

    http://cci.anu.edu.au/researchers/view/andrew_glikson/
    http://archanth.anu.edu.au/staff/dr-andrew-glikson
    http://www.mso.anu.edu.au/PSI/PSI_People.html

    http://www.springer.com/earth+sciences+and+geography/earth+system+sciences/book/978-94-007-7331-8 

    http://www.springer.com/earth+sciences+and+geography/geophysics/book

  • 4 weeks to save the ABC GET-UP

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    4 weeks to save the ABC

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    Erin – GetUp!

    7:36 AM (3 hours ago)

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    “Forget about Twitter and mobile phones, the ABC covers vast areas of Australia and if the power is down you can still listen to the ABC on your radio… I find the thought of any cut to the ABC rural network unthinkable… it’s a unique service where commercial radio just isn’t viable.”1 – Member for Maranoa, Bruce Scott MP

    Dear NEVILLE,

    Remember when, on election eve, Prime Minister Tony Abbott told Australia there’d be no cuts to the ABC or SBS?2

    Or how he spruiked a “no surprises, no excuses” government; assuring us there’d be “no broken promises”?

    Well, it seems breaking those promises may be as easy as A-B-C.

    Reports leaked yesterday suggest Abbott is poised to go back on his word, by taking the knife to our iconic national broadcaster.

    It’s a knife that managing director of the ABC, Mark Scott, has made clear will not spare even the most essential of services offered by the ABC, saying there will be “no guarantee.. that any services could be spared, including rural services” should ABC funding be cut.3

    That’s why we’ve created this hard hitting rapid response ad calling Tony Abbott out on his ABC election promise. Will you help us run this powerful ad during these critical pre-budget weeks?

    https://www.getup.org.au/no-cuts

    We’ll be running the ad over the next three weeks in the most strategic prime time, regional and marginal electorates; in the areas where GetUp members like Aja, as a vision-impaired Australian, relied heavily upon the services provided by the ABC when she needed critical information about how to stay safe during severe flooding and cyclones in 2008. We’ll air our ad in areas where Australians will suffer the most, should Tony Abbott take the axe to the ABC.

    We only have four weeks to hold Prime Minister Abbott to his promise.

    Fortunately, public support for the ABC is on our side. Already nearly 300,000 Australians have joined the GetUp campaign to protect Australia’s favourite public broadcaster so it can continue to provide essential services to our rural and regional communities, quality children’s programming free of ads, original Australian shows we know and love, and balanced news reporting.

    Over the coming weeks we’ll need to give it everything we’ve got – running strategic ads, holding high visibility events, mobilising our communities, delivering our fastest-ever growing petition and reminding Tony Abbott about his important election promises.

    But we need your help to escalate the campaign and keep up the fight.

    Click here to find out how you can help protect the ABC from damaging cuts: https://www.getup.org.au/no-cuts

    Let’s make it clear that cutting funds to the ABC is a broken election promise Australians won’t forgive. Now is the time to give all we have to keep our ABC free of ads, free for all, free to remain fair and balanced.

    Thanks for joining the fight,
    Erin for the GetUp team

    PS – GetUp members are already a powerful and visible voice standing up for our ABC. Late last year more than 220,000 Australians signed-on to GetUp’s fastest growing petition ever to keep our ABC free from cuts. Together, we ran huge billboards in high-traffic areas within Tony Abbott’s and Malcolm Turnbull’s electorates. Thousands of GetUp members proudly displayed their Save our ABC bumper stickers on bikes and laptops. Will you help us step up now, when it matters most? https://www.getup.org.au/no-cuts

    References

    [1] Nationals MPs warn against ABC budget cuts, The Sydney Morning Herald, 13 April 2014
    [2] No cuts to the ABC or SBS: Abbott, SBS News, 6 September 2014
    [3] No part of ABC would be quarantined if funding cut, managing director Mark Scott says, ABC News, 26 February 2014


  • Transportation Emissions Could Rise by 71% by 2050

    Transportation Emissions Could Rise by 71% by 2050

    By Charles Kennedy | Fri, 11 April 2014 20:51 | 0

     

    Benefit From the Latest Energy Trends and Investment Opportunities before the mainstream media and investing public are aware they even exist. The Free Oilprice.com Energy Intelligence Report gives you this and much more. Click here to find out more.

    A new report from the Intergovernmental Panel on Climate Change published on April 13 finds that the transportation sector is set to be the fastest growing source of greenhouse gas emissions out of all major energy sectors. Emissions from cars, trucks, planes, and ships could rise by 71% over the next several decades from 2010 levels.

    Most of the demand will come from emerging economies and rising incomes in countries like China, India and Brazil. As consumers make more money, they will purchase cars for the first time. For example, in China, per capita GDP hit $10,661 in 2014, up from $3,614 a decade ago, according to Bloomberg. Car sales will grow by 4% worldwide in 2014 alone, hitting 70.2 million. By 2020, the annual car market could expand by 27%.

    Select the reports you are interested in:

    NO-SPAM: Under no circumstances will we EVER rent, sell or give away your email

    This means that global oil demand could remain very robust for decades, and absent major increases in supply or strong gains in efficiency, prices could jump as a result. Unlike the electric power sector, where renewable energy is much further along and could begin to capture a significant share of the market, transportation fuels are almost entirely dependent on crude oil.

    Related Article: White House Targets Methane Emissions

    The IPCC report says that cities are at the heart of the problem, as well as the opportunity. Transportation already accounts for about one-quarter of global greenhouse gas emissions, and with millions of people set to get into cars for the first time, cities could become choked in traffic, resulting in greater pollution and rising energy consumption. But with better urban planning, cities could reduce emissions and oil consumption by incorporating larger populations into denser areas, centered around mass transit.

    The IPCC report concludes that there are significant institutional, legal, financial, and cultural barriers in place that could prevent the world from reining in the problem of rising transportation pollution.

  • Geology.com News – 12 Topics

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    Geology.com News – 12 Topics

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    Geology News fb@geology.com via google.com

    7:01 PM (30 minutes ago)

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    Geology.com News – 12 Topics

    Link to Geology News

    The Status of Landslide Mapping in the USA?

    Posted: 13 Apr 2014 05:29 AM PDT

    An article on CNBC website explores some of the challenges of producing landslide hazard maps for the United States.

    Slow-Moving Landslide in Wyoming

    Posted: 13 Apr 2014 05:28 AM PDT

    A slow-moving landslide in Jackson, Wyoming has prompted the evacuation of numerous homes and shut down a Walgreens store.

    Related: Landslide incidence map

    Watching the Total Lunar Eclipse

    Posted: 13 Apr 2014 05:23 AM PDT

    National Geographic has an article that explains how to watch the total lunar eclipse that will occur overnight on April 14-15.

    Possible Exomoon Found

    Posted: 13 Apr 2014 05:11 AM PDT

    NASA-funded researchers have spotted the first signs of an “exomoon,” and though they say it’s impossible to confirm its presence, the finding is a tantalizing first step toward locating others. The discovery was made by watching a chance encounter of objects in our galaxy, which can be witnessed only once.

    LED Bulb Prices and Efficiency

    Posted: 13 Apr 2014 05:05 AM PDT

    The Energy Information Administration shows that the efficiency of LED light bulbs is increasing as prices are rapidly falling.

    Bottled Water: A Geological Product?

    Posted: 13 Apr 2014 04:57 AM PDT

    Although much of the bottled water sold in stores is nothing more than expensive tap water, some of it is actually a geological product such as: mineral water, ground water, artesian water, spring water, sparkling water…

    South Korea Energy Report

    Posted: 13 Apr 2014 04:55 AM PDT

    “South Korea relies on imports to meet about 97% of its energy demand as a result of insufficient domestic resources, and the country is one of the world’s leading energy importers.” Quoted from the Energy Information Administration report.

    California Snow Pack is Low and Why That’s a Problem

    Posted: 13 Apr 2014 04:54 AM PDT

    California already has drought problems, but mountain snowpacks in the state are really low this spring and that will prevent reservoirs from filling. Since melting snowpack is a major contributor to California’s water there will likely be more water shortages this summer unless more rail falls.

    First Geothermal Plant in New Mexico

    Posted: 13 Apr 2014 04:51 AM PDT

    KOB4 has a short report on Lightning Dock Geothermal, the first geothermal plant to open in the state of New Mexico.

    A Scientist’s Life

    Posted: 13 Apr 2014 04:43 AM PDT

    Scripps Institution of Oceanography features Lihini Aluwihare: “In my field I’m called an organic geochemist. In a very basic sense, I’m using molecules to tell a story about the processes on Earth that involve organisms. If you think about the number of different molecules that are on Earth most of them are organic, meaning they were made by organisms. My interest lies in trying to understand those molecules and what their structure tells us about the processes that have acted on them.”

    Future of the Haynesville Shale?

    Posted: 13 Apr 2014 04:35 AM PDT

    Natural gas drilling activity in the Haynesville Shale was booming in 2010 but has fallen significantly since then. The fall occurred as natural gas prices fell from $12 down to $2. Companies started drilling there with a high income assumption. After the price fall, drillers could make more money drilling liquid and oil-rich plays because the revenue there was greater. They Haynesville still holds lots of gas and drilling will increase when prices increase.

    Made to Outlast the Geologist

    Posted: 13 Apr 2014 04:25 AM PDT

    Many people say that Gfeller leather field equipment is “made to outlast the geologist”. They make field belts, hammer carriers, field cases, field brief cases, lanyards, Brunton cases, acid bottle cases and more.

  • Climate change communication: Key psychological research findings (and why you haven’t heard about them yet) (2)

    14 April 2014

    Climate change communication: Key psychological research findings (and why you haven’t heard about them yet) (2)

    Research has identified a number of psychological barriers that can prevent people from believing in or acting on messages about climate change. Luckily, it has also suggested strategies for overcoming these barriers. Second of a two-part report by Paul Connor.

    Second of 2 parts | Part 1

    5. Some messages can get through to conservatives! Sort of…

    One of the most common analyses one hears about the social psychology of climate change is that the issue has become increasingly politicised over the last decade. More and more, it is said, people are making up their minds on the issue according to their political allegiance, and not by an objective assessment of the facts. And certainly, there has been an observable trend for opinions on the issue to increasingly diverge across political and ideological lines.
     But even with this increasing polarisation, the party line split in climate change attitudes is not absolute. In both Australia and the US, research shows that around one in four conservative voters still accepts the basic tenets of climate change science that climate change is happening and that it is due to human activities. And there is some pretty good research out there that suggests tailoring your climate change messages in the right way can increase their appeal to conservative audiences.

    In their 2010 paper entitled ‘System Justification, the Denial of Global Warming, and the Possibility of ”System-Sanctioned Change”’, Irina Feygina of New York University and colleagues explored the connection between attitudes towards environmental issues and a constellation of beliefs known as ‘system justification’. System justification is the tendency in some individuals to defend society’s status quo and see the way things are as right and just. It is strongly related to conservative political attitudes, and is thought to stem from a psychological need for order, structure, and security.

    Feygina and colleagues began by using large samples of undergrad students (340 in the first study and 563 in the second) to compile correlational data regarding system justification and environmental attitudes. Oddly, given their paper’s title, they did not look specifically at climate change denial, but focused more broadly on denial of environmental issues in general, which they measured by asking participants how much they agreed with statements such as “The so-called “ecological crisis” facing humankind has been greatly exaggerated”.

    In both experiments, they found system justification and environmental denial to be strongly related. In fact, in the second study, they found that the extent to which people reported holding system justifying beliefs largely (but not totally) explained the connection between people’s political orientation and their denial of environmental problems.

    Feygina and colleagues’ third study was experimental. First, they presented 41 undergrads with a generic message about research into the environment. E.g., “Today, researchers are especially interested in the relationship between people and the environment”. They then presented some of the participants with what they called a ‘system-sanctioned’ message designed to make pro-environmental behaviour more appealing to system justifiers. It read: “Being pro-environmental allows us to protect and preserve the American way of life. It is patriotic to conserve the country’s natural resources”. The participants’ then answered questions regarding their intentions to act pro-environmentally, and also about their system-justifying beliefs. Finally, the participants were given the option of signing a number of pro-environmental petitions.

    The results showed that overall, there was no significant difference between the ‘system sanctioned’ message and the normal message in promoting pro-environmental intentions and behaviours.  However, the results showed that among people high in system justification, the system sanctioned message was significantly more effective. The authors concluded that “…reframing environmentalism as supporting (rather than undermining) the American way or life eliminates the negative effect of system justification on pro-environmental behavior”.

    The effect of the normal and ‘system-sanctioned’ (or system-preservation’) environmental messages over the pro-environmental intentions of low and high system justifiers in Feygina and colleagues’ results. While the system justifying message (the bold black line) was more effective for high system justifiers, the normal message (the dotted line) was more effective among low system-justifiers.

    Another study that explored ways of reframing environmental messages for a conservative audience was the 2012 study by Paul Bain from the University of Queensland and colleagues entitled “Promoting pro-environment action in climate change deniers”. Bain and colleagues were interested in whether climate change sceptics could perhaps be sold on climate change action by its possible co-benefits in addition to mitigating climate change.

    To start, they recruited 155 people “from the general public” who either did not believe climate change was happening or believed it was not human caused. These people were then asked to imagine a future society where substantial action had been taken to combat climate change. After this, they were asked to rate how different that future society would be from today in terms of a number of different characteristics. These included the interpersonal warmth of the society, its societal competence, and its societal development (which involves, for example, scientific or technological advancement). They were then asked about their intentions towards performing ‘environmental citizenship’ actions. These included actions like donating to environmental groups, signing pro-environmental petitions, and voting for political candidates because of their environmental credentials. Results showed that overall, the sceptics were more likely to report higher environmental citizenship intentions when they thought that that acting on climate change would create a more interpersonally warm society, and also when they thought that it would enhance societal development.

    Following on from this finding, Bain and colleagues tested whether messages aimed at promoting such co-benefits of climate change action might prove effective among climate skeptics. To do so, they recruited another 347 people from the public, including 128 skeptics, who read one of three ‘personal testimonials’ relating different reasons for supporting action on climate change. One of the testimonials suggested climate change action would create a more interpersonally warm society (e.g. “I think it’d make us more considerate in other ways – like looking out for each other, and caring for people in the community”), one suggested that climate change action would promote societal development (e.g. “Taking action to reduce energy pollution would lead to new scientific breakthroughs and new industries”), and one suggested that climate change action would prevent environmental destruction (e.g. ““We’d be less affected by food and water shortages”). As expected, the results showed that the testimonials promoting the co-benefits of climate change action produced higher levels of environmental citizenship among the sceptics than the testimonial that focused on environmental destruction. What’s more, these co-benefits testimonials were also more effective in producing environmental citizenship intentions among the climate change believers (though this effect did not reach a statistically significant level).

    The effectiveness of different climate change ‘personal testimonials’ in Bain and colleagues’ study. Among climate sceptics (on the left) the message focused on societal warmth and societal development were significantly more effective than the message focused on environmental damage. Among believers (o the right) the same pattern of results was observed, but did not reach significance.

    One slight caveat to these results should, however, be mentioned. In Bain and colleagues’ study, the co-benefits testimonials included an introductory statement that indicating an agnostic position towards climate science (“People like Al Gore say that reducing carbon emissions will stop the planet heating up, and most scientists seem to think that. But then there’s other scientists who think that’s not true”). Yet in the environmental destruction testimonial, the introductory statement expressed a more dogmatic position regarding climate science (“People like Al Gore say that reducing carbon emissions will stop the planet heating up, and most scientists seem to think that. I think that because there is general consensus among scientists we have to accept that climate change is real”). This, then, created another confounding variable. It may be that it was not the discussions of the co-benefits that caused their testimonials to be more effective among sceptics. Instead, this may have related to their agnosticism regarding climate science being perceived as less alienating among the sceptics.

    Despite this quibble, however, both these studies indicate that climate activists need not necessarily give up on conservative-minded individuals. Instead, they indicate that there is room for tailored messaging towards conservative audiences, which keeps in mind the arguments that will appeal to more conservative mindsets, and remembers that even climate skeptics can sometimes see non-environmental benefits in climate change action.

    5. Emphasise the scientific consensus!

    Another message that seems to be important for winning support for climate change policies is that of the consensus among climate scienists. 97% of climate scientists agree with the consensus position that the planet is warming and we are causing it, yet studies have shown that people generally misunderstand this to a surprising degree.

    A 2011 study by Ding Ding of the University of California San Diego and colleagues entitled ‘Support for climate policy and societal action are linked to perceptions about scientific agreement’ examined this phenomenon. The study asked 751 US participants to report their perceptions of the scientific consensus regarding climate change, their own beliefs regarding climate change, and their support for climate change policies.

    The results showed that there was both a huge misunderstanding of the scientific consensus, with 66% of the respondents classified as ‘consensus not understood’. These were people who agreed with one of the following statements: ‘there is a lot of disagreement among scientists about whether or not global warming is happening’ (45%), ‘most scientists think that global warming is not happening’ (5%) or they ‘do not know enough to say’ (16%). The results also showed that there was a strong correlation between people’s perceptions of the scientific consensus around climate change and their support for climate change policies. In fact, people’s perceptions of the scientific consensus were shown to explain nearly 60% of the variance in their support for climate policies (explaining variance basically means how well one thing can be predicted from another, in this case how well we can predict people’s support or climate policies if we just know about their perception of the scientific consensus).

    The authors also performed a mediation analysis. This basically involves checking if your data matches a particular theory about one variable having an effect over another variable via a third mediating variable (For example, the correlation between owning drums and being disliked by neighbours is very likely mediated by a third variable – the overall amount of drums played). They proposed that people’s perceptions of the consensus were affecting the degree to which they held certain key beliefs about climate change (including whether climate change is happening and whether it is human caused), which was in turn affecting their support for climate change policies. Their data supported this theory (though keep in mind this data is correlational!).

    Extending upon Ding and colleague’s findings, Stephan Lewandowsky of the University of Bristol and colleagues sought to experimentally investigate the effects of scientific consensus information in their 2012 paper entitled ‘The pivotal role of perceived scientific consensus in acceptance of science’. Surveying people recruited from the street (in Perth I believe, though I’m not sure), they first asked people how many out of 100 climate scientists they believed endorsed the belief that climate change is happening and caused by humans. They then provided information about the 97% scientific consensus to half of these people via a short text and graphs (the other half received a ‘neutral’ message about climate change – I do not know what that was though!), and following this asked people about a number of key beliefs about climate change. Finally, they asked participants about how much they endorsed free market capitalism, a view previously shown to be related to lower belief in climate change.

    An example of ‘consensus information’ being used in climate communication research, Please note that this was provided by another researcher, not Stephen Lewandowsky, but that it has been used and has achieved equivalent effects to the results discussed from Lewandowsky and colleagues.

    Like Ding and colleagues’ study, results showed that people vastly underestimated the consensus among climate scientists, with the average guess having 67% of climate scientists accepting the consensus position. Yet providing people with consensus information had a large effect. The group that received the consensus information showed significantly higher belief in climate change than the group not provided the consensus information, and the difference between the two groups was of a size rarely seen in research of this kind. In addition, among the group who did not receive the consensus information, endorsement of free market capitalism was related with lower belief in climate change. Yet crucially, among the people who received the consensus information, there was no significant relationship between endorsement of free market capitalism and belief in climate change. The authors concluded that “the role of ideology was drastically attenuated when participants were provided with information about the scientific consensus”.

    Results from Lewandowsky and colleagues’ 2012 study. While in the control condition higher free market beliefs were associated with lower belief in climate change (AGW), when consensus information was provided this association was absent.

    While Lewandowsky only examined the effects of consensus information on climate beliefs and not on behavioural intentions or policy support, he and others (including John Cook of the University of Queensland and hopefully myself!) are continuing to perform research on the effects of consensus information. And given the previously established links between climate beliefs, behaviour and policy support, it is likely that this work will again show strong effects of consensus information. So although it is early days, these results certainly seem important. My advice, then, is to provide consensus information whenever possible, and  watch this space! 
    7. Make people feel good about themselves.

    The last study I want to discuss is the 2010 paper by Paul Sparks and colleagues from the University of Sussex entitled ‘Pro-environmental actions, climate change,
and defensiveness: Do self-affirmations make a difference to people’s motives and beliefs about making a difference?’. It’s a nice paper. Not only is it solid scientifically, but I also think it says something pretty poignant about individuals need to be approached by change makers.

    Sparks and colleagues were interested in investigating the effect of ‘self-affirmation’ on climate change denial and motivations towards pro-environmental behaviours. The theory behind self-affirmation is basically about how we protect out concept of our self. It suggests that when we feel more sure of ourselves and confident of our own self-image, we are generally more open to receiving new information, and react less defensively to information that is threatening or upsetting in some way.

    In Sparks and colleagues’ first experiment, 125 undergrad students were asked to complete either a self-affirmation exercise or a non self-affirming questionnaire about themselves. The self-affirming exercise, designed to strengthen the participants’ perceptions of themselves as being kind, asked the participants to list instances when they had behaved kindly or compassionately towards others. The non self-affirming questionnaire simply asked neutral questions about the participants, such their favourite flavour of ice cream. Following this, all participants were presented with a number of real life climate change communications chosen by the researchers for their ‘threatening’ nature. One was taken from the Guardian newspaper, one from a book by George Monbiot, and one was this gloomy missive from James Lovelock: “Why are we so slow . . . to see the great peril that faces us and civilization? What stops us from realizing that the fever of global heating is real and deadly and might already have moved outside our and the Earth’s control?”. After reading these messages, the participants were asked about their beliefs regarding climate change.

    Results showed that the participants who had completed the self-affirmation exercise reported lower levels of denial regarding climate change than non-affirmed participants. Interestingly, this ‘denial’ was mainly due to what the researchers called ‘denial of self involvement’, measured by participants’ agreement with statements such as “My own personal impact upon climate change is insignificant”. While the affirmed participants also reported lower levels of ‘denial of outcome severity’, which was measured by their agreement with statements such as “The threat of climate change has been exaggerated”, this difference was not quite statistically significant.

    Sparks and colleagues then used another 90 undergrads to investigat whether self-affirmation would also affect people’s reactions to messages encouraging pro-environmental behaviours such as recycling. This time, their self-affirmed group simply chose a particular value from a list (e.g. kindness, forgiveness, altruism) that they felt was most important to them, while the non-affirmed group did nothing. Following this, information was presented to all the participants about the risks of not recycling, and attitudes and intentions towards recycling were measured.

    The results again showed that the affirmation exercise made a difference. Among people who had previously been relatively low in recycling behaviours, the self-affirmation produced significantly higher intentions to recycle in the future. The researchers concluded that “…both studies point to the success of manipulations of self-affirmation and point to further avenues where self-affirmation theory may be potentially applied to the psychology of environmental issues”.

    It appears, then, that when people feel more secure and confident about who they are and the values they hold, they are more open to potentially threatening climate change and environmental messages, and also potentially more open to changing their behaviour. Again, when I read this finding I was reminded of an activist I had once seen intuitively applying it in her work. Speaking on television about the need to move away from fossil fuels such as coal, she prefaced everything she said by praising the hard working and self-sacrificing coal communities that had so reliably toiled to provide energy for our society for the past century. Given the threatening nature of her message for those communities, such an affirmation of their worth and moral integrity was no doubt a wise strategy.

    I have to say, I do find it kind of amazing that asking someone to list a few occasions they have been kind or choose a value that is important to them could have an effect over their reactions to climate change messages or their intentions to recycle. Yet it did. And this, I suppose, is yet another reminder of a common theme that runs through much of the research discussed here – climate change can simply be confronting to a lot of different people in a lot of different ways. Whether through threatening just world beliefs, through threatening system justification beliefs, through making people feel disempowered, or through threatening people’s sense of self, there are just a lot of ways that people can and will find messages about climate change psychologically aversive. And this is obviously a major challenge for both the activists and social psychologists working in the area. But as I hope I have shown, there are some ways of using evidence-based knowledge regarding these challenges in order to more ably navigate them.

    References

    Bain, P. G., Hornsey, M. J., Bongiorno, R., & Jeffries, C. (2012a). Promoting pro-environmental action in climate change deniers. Nature Climate Change, 2, 600-603.
    Ding, D., Maibach, E. W., Zhao, X., Roser-Renouf, R., & Leiserowitx, A. (2011). Support for climate policy and societal action are linked to perceptions about scientific agreement. Nature Climate Change, 1, 462-466.
    Feygina, I., Jost, J. T., & Goldsmith, R. E. (2010). System justification, the denial of global warming, and the possibility of “system- sanctioned change.” Personality and Social Psychology Bulletin, 36(3), 326–338.
    Lewandowsky, S., Gignac, G. E., & Vaughan, S. (2013). The pivotal role of perceived scientific consensus in acceptance of science. Nature Climate Change, 3, 399=404.
    Sparks, P., Jessop, D. C., Chapman, J., & Holmes, K. (2010). Pro-environmental actions, climate change, and defensiveness: Do self-affirmations make a difference to people’s motives and beliefs about making a difference? British     Journal of Social Psychology, 49, 553-568.

    Paul Connor is a climate change campaigner and social psychological researcher at