In the pink for breast cancer

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Women in Super Mother's Day Classic 2013 4.5 km & 8 km walk and run © 2013 Barry Alsop Eyes WIde Open IMAGESAustralia’s largest Mother’s Day event makes a difference for breast cancer.

Mother’s Day Classic is Australia’s largest breast cancer research fundraiser, and organisers are encouraging people to get on board for the Sunday May 11 event in the fight against a disease that impacts one in 8 women.

Registrations are open now, find the event nearest you at

This year there will be 97 around Australia – in every capital city as well as regional and rural locations in every state and territory, from Ararat (Vic) to Yamba (NSW), from Karratha (WA) to Weipa (Qld).

In 2013, a record $5 million was raised by 135,000 supporters who took part in the event around Australia.

In 2014 a major milestone will be celebrated – the event, which began in 1998, will pass the $20 million mark in funds it has raised for the National Breast Cancer Foundation’s research program. This research has had a real impact on survival statistics and has also helped answer research questions for a range of other cancers.

Mother’s Day Classic national chair, Louise Davidson, said as well as funding research, taking part in Mother’s Day Classic was also a wonderful way to show support and solidarity to those in the community dealing with breast cancer.

“Participants will tell you there is something special about the atmosphere at the Mother’s Day Classic, whether you attend a huge capital city event or a small community gathering,” Ms Davidson said.

Make Mother’s Day, May 11 2014, memorable – register and fundraise

Mother’s Day Classic is all about raising awareness and honouring those impacted by the disease, as well as funding vital research into treatment, detection and prevention.

“The more funds we raise, the faster a cure can be found. So instead of just registering this year, why not fundraise? Funding research is a great investment in the future,” Ms Davidson said.

Major sponsor ME Bank is offering the ME Bank Inspiration Award to fundraisers. Raise $100 or more through online fundraising and you’ll be invited to take part and you could win $5,000 for a person who inspires you and $500 for yourself, in an ME Bank EveryDay Transaction Account with Pink Debit MasterCard*.

Since the event began in 1998, Mother’s Day Classic has become the largest funder of National Breast Cancer Foundation research.

In that time, 5 year survival rates for women diagnosed with breast cancer have increased to 89%.

Despite these advances, on average 7 Australian women die each day from breast cancer. With research, more can be done.

“Mother’s Day Classic is a celebration of spirit and hope that together we can contribute to making breast cancer history,” Ms Davidson said.

To register, donate or volunteer go to

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