Send shockwaves through the party GET UP

Wow, NEVILLE!

In one of the biggest fundraising efforts of the year, GetUp members are piling in to make the Canning by-election a day of reckoning for Prime Minister Abbott’s conservative agenda, and his relentless attacks on our clean energy future.

In just 18 days, Canning could go from a super safe Liberal seat to an LNP loss in a knife-edge by-election. And with the 12th highest solar uptake in the country, Canning has been transformed into a key fighting ground for clean energy candidates.

Polling shows that clean energy is a serious vote-shifter in Canning, which means that this by-election is our chance to put the writing on the wall: Australians are sick of a government that puts the vested interests of big polluters at the expense of our Reef, our climate, and investment in clean energy and renewables jobs.

We’ve already locked in two billboards and digital ads across multiple platforms, but we’re still scrambling for some prime local newspaper advertising, which could see our messages land in the laps of 56% of Canning voters.

Can you chip in to get game-changing renewables ads like this in front of Canning voters, combining the impact of massive billboards with full page local newspaper ads, and targeted digital advertising?

Thanks for being a part of it,
Nat, Mark, Kajute and Sam L, for the GetUp team

PS – For more info on the Canning by-election, see the email below that inspired one of GetUp members’ biggest fundraising efforts of the year.

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“What if I didn’t have to wait until 2016? What if I could make Tony Abbott a half-term PM?”

No joke, NEVILLE, this is our chance.

Nominations just closed for the by-election that could seat the fate of Tony Abbott’s radical right wing agenda and shift the political direction of the nation. Now we’ve just 23 days for an all-out, banners blazing election campaign.

Here’s what you need to know. Canning in WA was a safe Liberal seat, by a nearly 12% margin. But thanks to the Abbott Government’s unpopularity, the race is virtually tied: 50.1% Labor, 49.9% Coalition.¹

Senior Liberal figures say the loss from a swing of this size will likely cost Tony Abbott his job. And Liberal MPs in marginal seats are “mildly terrified” about their future.² This means that the result in Canning could force a political retreat, pushing the Coalition to:

• stop wasteful handouts to mining companies that end up in the pockets of overseas investors
• reverse the $80 billion in cuts to our public schools and hospitals
• stop the attacks on renewable energy jobs

We’re armed with polling from Canning voters telling us the very issues that will shift votes. Local GetUp members will hit the streets, joining grassroots efforts on the ground. And to back them up, we’ll blanket the electorate with hard-hitting outdoor, print and digital advertising. But ad space is in high demand and we have to make decisions now about what we can afford to do.

Click here to chip in to our game-changing Canning campaign now.

Imagine it. An end to the relentless attacks on our public school and hospitals, pensioners and young people, a clean energy future, and fair go for all Australians. That’s exactly what we could see if the Abbott Government meets its downfall on 19 September in Canning.

Even Mr Abbott has said that Canning will be the ‘real’ test for how people feel about his government’s performance.³ The West Australian was more emphatic: “If the ReachTEL poll is reflected on polling day, it would certainly spell the end of Tony Abbott’s prime ministership.”⁴ The battle lines have been drawn, but how much we can tip the scales to send a strong message in Canning depends on how much we can raise.

Are you up for it? https://www.getup.org.au/canning

It’s been two years since Mr Abbott became top dog, and in this time we’ve lost so much. Massive cuts to our ABC and the SBS, thousands of experts forced out of the CSIRO, attacks on clean energy, pensions and social welfare – not to mention efforts to dismantle our world-class Australian healthcare and education systems. No generation has been spared, no working family left unscathed.

And despite widespread public consensus they’ve overstepped their mark, Mr Abbott’s Government continues to pig-headedly ram through his radically conservative agenda.

But the people of Canning could change all that when they cast their ballots on 19 September, in a by-election that’s become a full-blown referendum on Tony Abbott’s agenda.⁵ Throwing an election campaign together in three weeks is ambitious, but rapid grassroots campaigning and cutting-edge political advertising is what GetUp does best.

There are billboards available now in major Canning commuter corridors, but we’ve only 24 hours to book them in if we’re to get them up in time.

Click here to help transform the Canning by-election into a day of reckoning for Tony Abbott’s ideological right-wing agenda.

There are defining moments in a nation’s history where a people must decide what type of country they want to be. Our movement must speak out now, on behalf of families, the sick, the vulnerable, the marginalised, students, teachers, nurses, clean energy workers, the ageing – all those who don’t have a team of lobbyists treading the halls of Parliament House – because if we don’t, who will?

Enough is enough,
Nat, Mark, Kajute and Sam L, for the GetUp team

PS – This vital work is about more than just Canning. With your help, the fight will continue in the months ahead with cut-through ads, polling, and election-changing grassroots networking – the very tactics that has established our movement as a formidable force for change. We’ll carry the fight right through to next year’s federal election with our biggest campaign effort ever. We’ll hold this government’s feet to the fire on universal healthcare, university fees, cuts to our public schools and hospitals and its ideological war on clean energy. We’ve been able to change the course of elections before, but to do so, we need to invest now. Click here to chip in.

References
[1] ‘Canning poll on a knife edge’, The West Australian, 26 August 2015
[2] ‘Storm clouds gathering over Tony Abbott’s leadership’, Sydney Morning Herald, 22 August 2015
[3] ‘Newspoll: Bill Shorten’s stocks bounce to three month high’, The Australian, 25 August 2015
[4] ‘Canning poll on a knife edge’, The West Australian, 26 August 2015
[5] ‘Canning byelection a referendum on PM’, The West Australian, 21 August 2015