The Nuclear Charm Offensive
Monday 23rd May 2005
We are all being taken in by a carefully planned public relations strategy. Its mission: to push nuclear power back on the political agenda, rebranded as the new "green" alternative.
By Jonathan Leake and Dan Box
In the plush surroundings of the Army & Navy Club on London’s Pall Mall, Mike Alexander, chief executive of British Energy, was holding court. Assembled before him were more than a hundred leading figures from the UK’s energy industry – all there at the behest of the Energy Industries Club, an industry body that keeps its membership secret.
The point of the event, held just a few weeks ago on 15 March, was to hear a keynote speech, to be delivered by Alexander, with the title "UK Nuclear Energy: fuel of the future?" It was not, however, a purely private affair. Around the room were a selection of top opinion formers: analysts, corporate traders and members of the media. The journalists could not report the event directly – the invitations were based on so-called Chatham House rules, meaning it was for "background use only". What they were meant to take home was a message: nuclear power is coming back.