Snöape’s founder, Benjamin Monteiro, studies business and marketing with Great Notion founder, Geoff Ebbs, at Griffith University. Launched in February 2019, Snöape is based on the business model developed with Geoff and embodies the Great Notion approach.
Ben decided to create a business in the way that he believes a business should be run. Ben strives to operate his company with an altruistic approach; where the environment, his employees, and his customers are put first before profits. He is proud to own a business that cares about the quality of his products, from the materials used right down to the impact that they have on the earth. He wants to create a better world; a world where products are not just made for the profiteering of companies, but a place where decisions are thoroughly thought-out, as every action has a consequence.