Mobile media is the future

Marco Renai snaps a shot while running a 60 second triathlon at Brisbane Convention and Exhibition Centre

Business needs to embrace mobile media, a panel of experts at the COSBOA conference in Southbank told local businesses today.

 Owner of Gold Coast fitness clinic, Marco Renai, stole the show with a 60 second triathlon involving the entire audience that he photographed and posted to facebook during the session. He clinched the sympathy of the audience with his short video outlining the work a group of Gold Coast business men in helping homeless teenage boys get their lives back on track.

Marco’s presentation illustrated nicely the assertion of Facebook representative Nick Bowditch that the best marketing tool in social media is complete integrity. “If you are simply yourself, then you will have no trouble remembering your positioning, your message or your unique selling point,” he said.

 The panel was united in the power of mobile devices. Over the last two years the ratio of computers to phones has flipped, with two thirds of the population now accessing facebook on their phones.

Google’s Matt Dawes said that an incredible one third of mobile searches are for local information. The figure is slightly lower for searches from computers.

This underlines the value of publishing platform and newsfeeds like the Westender that focus on a specific area and provide the link between the community and the back-end technology.